Lawyers 4 SC

The web is buzzing with opportunities to increase revenue through search engine optimization, or SEO, for lawyers. More and more searches for attorneys are happening every day. According to Google, nearly 7.5 million searches are done each month for ‘lawyers’ on the leading search engine alone. Over 11 million search for the singular version of the search term, ‘lawyer’. This type of market simply cannot be ignored by attorneys and law firms if they wish to compete even in their own local market.

It wasn’t long ago when every lawyer and law firm had to have a presence in the Yellow Pages and Lawyer Directories. Lawyers were competing with each other for attention by having larger ads in the Yellow Pages and spending thousands each month with Lawyer Directories both in print and online. Typically, Yellow Pages charges around $5,000 a month for a half-page ad. That is $60,000 a year! Lawyer Directories like Martindale-Hubbell (Lexis Nexis), Justia and FindLaw (Thomson Reuters) can charge thousands each month!

Search engines like Google are now the place for people to search for lawyer services and information, smart lawyers are investing in SEO services to make their websites more visible by searchers. Most Internet users select the first results on a search for what they are looking for. If your law firm is listed there, you may have a new client. If you’re not listed, your competition may have just got a new client.

SEO is the process of optimizing your web site for increased rankings on search engines like Google, Bing and Yahoo. This means your law firm will rank higher on the search results of someone who’s looking for the services you provide. Best of all, SEO is a lower cost compared to Yellow Pages, Lawyer Directories, print advertising, cable TV advertising, PPC ads and other traditional marketing methods. SEO can also produce great, long-lasting results. SEO Is a long-term strategy, your results on search engines like Google, Bing and Yahoo will stay there for months, maybe even years.

The long-standing dominance of Yellow Pages and Lawyer Directories may be over, but in its place is a more efficient and affordable alternative to promote your law firm – the internet. The potential is truly unlimited. If you’re not taking advantage of every opportunity to increase your law firm’s website’s visibility, you might as well be the unfortunate law firm in the Yellow Pages whose name starts with “Z.”

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